MailPoet provides WordPress users with a seamlessly integrated email marketing platform that eliminates the need for external email service providers, offering native WordPress integration with simplified list management and automated email campaigns.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Email Marketing
- Business Model
- SaaS
- Target Market
- SMB
- Employee Count
- 11-50
- Funding
- acquired
- Revenue Range
- $1M-$10M
- Parent Company
- Automattic
- API Available
- Yes
Market Position
Leading WordPress-native email marketing solution
Overview
MailPoet is an email marketing solution designed specifically for WordPress users, offering a native plugin that allows website owners to create, send, and manage email newsletters without leaving their WordPress dashboard. The platform provides drag-and-drop email builders, list management, automation features, and detailed analytics tailored for WordPress site owners, bloggers, and WooCommerce store operators. MailPoet operates as a freemium service with a built-in sending service, though users can also connect their own SMTP providers. The company was acquired by Automattic (the company behind WordPress.com) in 2019 and continues to operate as a distinct product within the WordPress ecosystem, serving thousands of WordPress users who need integrated email marketing capabilities.
Products & Features
MailPoet Plugin
WordPress plugin for creating and sending newsletters directly from WordPress dashboard
Email Designer
Drag-and-drop email builder with WordPress-optimized templates
MailPoet Sending Service
Built-in email delivery service optimized for WordPress users
WooCommerce Integration
Automated emails and segmentation for WooCommerce stores
Key Features
Native WordPress integrationDrag-and-drop email builderAutomated email campaignsSubscriber management within WordPressWooCommerce email automationPost notification emailsSubscription forms and pop-upsEmail analytics and reportingSMTP integration supportGDPR compliance tools
Use Cases
WordPress blog newslettersWooCommerce transactional and marketing emailsContent creator email campaignsSmall business newslettersMembership site communicationsAutomated post notificationsE-commerce abandoned cart emailsWelcome email sequences
Customer Segments
WordPress bloggersWooCommerce store ownersSmall business websitesContent creatorsMembership site operatorsDigital publishersWordPress agencies