Exponea

Leading CDP provider in Central/Eastern Europe, now integrated into Bloomreach's enterprise commerce experience platform

Exponea is a customer data platform that provides omnichannel marketing automation, personalization, and analytics solutions primarily for e-commerce, retail, and online businesses. Founded in 2010 in Slovakia, the company built a comprehensive platform that unifies customer data from multiple touchpoints to enable real-time personalization across email, web, mobile, and other channels. In 2020, Exponea was acquired by Bloomreach, a digital experience platform company, and now operates as Bloomreach Engagement, forming a key component of Bloomreach's commerce experience cloud. The platform continues to serve mid-market and enterprise customers seeking to deliver personalized customer experiences at scale. As part of Bloomreach, Exponea's CDP technology has been integrated into a broader suite of solutions that combine content management, search, merchandising, and customer data capabilities. The platform maintains its core strengths in customer data unification, predictive analytics, and marketing automation while benefiting from Bloomreach's expanded product ecosystem. Exponea's technology serves brands across Europe, North America, and other global markets, with particular strength in the retail, e-commerce, and travel verticals.