WebEngage
WebEngage helps B2C businesses unify customer data and automate personalized multi-channel engagement to drive retention, reduce churn, and maximize revenue from existing users.
Last updated May 15, 2026 by ATDb automated enrichment · Connections updated May 18, 2026
- Industry
- Marketing Automation / Customer Data Platform
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 501-1000
- Funding
- $25M+
- Revenue Range
- $20M-$50M
- API Available
- Yes
Leading retention marketing and customer engagement platform in emerging markets, competing with Braze and CleverTap globally
WebEngage is an Indian SaaS company founded in 2011 that provides a comprehensive customer data platform (CDP) and marketing automation suite designed primarily for B2C businesses. The platform enables companies to unify customer data, segment audiences intelligently, and orchestrate personalized engagement campaigns across channels including push notifications, email, SMS, in-app messaging, web push, and WhatsApp. Its journey analytics and campaign automation capabilities make it a strong contender in the retention marketing space. The company serves a wide range of industries including e-commerce, fintech, edtech, travel, and media, with a particularly strong footprint in emerging markets such as India, Southeast Asia, the Middle East, and Latin America. WebEngage positions itself as an alternative to global players like Braze and CleverTap, offering competitive pricing and deep localization for high-growth markets. Its 'Revenue Recovery Engine' and lifecycle marketing tools are especially popular among consumer internet companies looking to reduce churn and increase LTV. WebEngage has raised significant funding and counts hundreds of enterprise and mid-market clients across more than 40 countries. The platform's no-code journey designer, real-time segmentation engine, and robust analytics dashboard differentiate it in a crowded marketing technology landscape. The company has expanded its product portfolio to include a dedicated CDP layer, making it a more complete solution for data-driven marketers.
Customer Data Platform (CDP)
Unifies first-party customer data from multiple sources into a single customer profile for segmentation and activation
Journey Designer
No-code visual workflow builder for creating automated, multi-channel customer lifecycle campaigns
Segmentation Engine
Real-time dynamic segmentation based on behavioral, demographic, and transactional attributes
Push Notifications
Web and mobile push notification delivery with personalization and A/B testing
Email Automation
Triggered and batch email campaigns with dynamic content and deliverability optimization
In-App Messaging
Contextual in-app messages, surveys, and nudges for mobile and web applications
SMS & WhatsApp
Conversational and transactional messaging via SMS and WhatsApp Business API
Web Personalization
On-site personalization and targeting based on user behavior and segments
Analytics & Reporting
Funnel analysis, cohort analysis, revenue attribution, and campaign performance dashboards
Revenue Recovery Engine
Automated workflows targeting cart abandonment, browse abandonment, and lapsed users to recover lost revenue
- 2011Founded