Zeta Global Joins Forces with Snowflake to Spearhead Open Semantic Interchange to Establish a Universal Data Standard for AI-Powered Marketing

Initiative brings together leading data, AI, and marketing platforms to eliminate the fragmented definitions that undermine enterprise AI and analytics Zeta Global, the AI Marketing Cloud, announced it is joining the Open Semantic Interchange (OSI), an open source initiative that creates a universal specification for all companies to standardize their fragmented data definitions with an […]