Sailthru

Leading personalization platform for retail and media companies

Sailthru is a customer engagement platform that specializes in personalization for retailers, publishers, and other consumer-facing brands. Founded in 2008, the company provides marketing automation tools that enable businesses to deliver individualized experiences across email, mobile, web, and other digital channels using behavioral data and predictive analytics. The platform is particularly known for its strength in retail and media verticals, offering features like personalized product recommendations, triggered messaging, and audience segmentation. Sailthru was acquired by CM Group (formerly Campaign Monitor) in 2019, which itself became part of Marigold in 2022 following a merger with Cheetah Digital. Today, Sailthru operates as a distinct product within the Marigold portfolio, continuing to serve enterprise and mid-market customers with its personalization and engagement capabilities. The platform maintains its brand identity and core functionality while benefiting from integration with Marigold's broader relationship marketing suite. Within the marketing technology ecosystem, Sailthru positions itself as a solution for brands that require sophisticated personalization capabilities, particularly those in e-commerce and digital publishing. The platform's strength lies in its ability to unify customer data and apply machine learning to deliver relevant, timely communications that drive engagement and revenue.