Anaplan

Leading cloud-native connected planning platform for enterprise FP&A, sales, and marketing planning; acquired by Thoma Bravo in 2022 for ~$10.7B

Anaplan is a cloud-native enterprise planning platform founded in 2006 and headquartered in San Francisco, California. The company's core product is a connected planning platform built on its proprietary Hyperblock technology, which enables large organizations to model complex business scenarios, run financial planning and analysis (FP&A), sales performance management, supply chain planning, and workforce planning in real time. Anaplan serves thousands of enterprise customers across industries including retail, financial services, manufacturing, and technology. In the AdTech and marketing ecosystem, Anaplan is used by marketing teams for budget planning, media mix modeling, and marketing performance management. Its relevance to AdTech specifically stems from its acquisition of certain companies in the planning and analytics space, as well as its use by large advertisers and agencies for marketing spend optimization. The platform integrates with major data sources and business systems, allowing marketing and sales teams to align planning across the enterprise. Anaplan went public on the New York Stock Exchange in 2018 and was subsequently taken private in 2022 when Thoma Bravo, a private equity firm, acquired the company for approximately $10.7 billion. Under Thoma Bravo's ownership, Anaplan has continued to expand its platform capabilities and customer base, maintaining its position as one of the leading enterprise connected planning solutions globally.