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Brief
Chameleon

Chameleon

Enable companies to create personalized in-app experiences that improve user activation, adoption, and retention without requiring engineering resources

chameleon.ioSan Francisco, California, United StatesFounded 2015

Last updated May 11, 2026

Business Model
B2B SaaS
Target Market
SMB to Enterprise
Employee Count
100
Funding
$2.5M
Revenue Range
$10M-$50M
API Available
Market Position

Challenger

Overview

Chameleon is a product adoption platform that empowers SaaS companies to create personalized in-product experiences without code. It helps improve user onboarding, feature adoption, and overall product engagement through tools like product tours, tooltips, and microsurveys.

Use Cases
User onboarding flowsFeature adoption guidanceProduct toursIn-app messagingUser engagement optimizationSelf-service customer educationProduct announcements
Customer Segments
SaaS companiesProduct teamsCustomer success teamsDigital product companiesEnterprise software providers
Corporate history
  • 2015Founded
See integrations with Chameleon (7)

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