Bluecore
Bluecore unifies customer identity and product catalog data to deliver AI-powered, personalized marketing campaigns that drive measurable revenue growth for retail brands through predictive analytics and real-time automation.
Last updated May 11, 2026
- Industry
- Retail Marketing Technology / Customer Data Platform
- Business Model
- SaaS
- Target Market
- Mid-Market to Enterprise
- Employee Count
- 201-500
- Funding
- $125M
- Revenue Range
- $20M-$50M
- API Available
- Yes
Leading retail-focused marketing automation platform with strong presence in fashion, beauty, and consumer goods verticals
Bluecore is a retail-focused marketing technology platform that specializes in AI-powered customer engagement and personalization. Founded in 2013, the company has established itself as a significant player in the retail marketing automation space by combining customer identity resolution with product catalog data to deliver highly personalized, triggered campaigns across email, site, and paid media channels. The platform is designed specifically for retail brands and helps them move beyond traditional batch-and-blast marketing to real-time, individualized customer experiences. Bluecore's technology differentiates itself by unifying shopper and product data to predict purchase behavior and automate personalized communications at scale. The platform serves mid-market to enterprise retail brands, helping them increase customer lifetime value, improve conversion rates, and drive revenue growth through intelligent segmentation and predictive analytics. Major retail brands across fashion, beauty, home goods, and other consumer categories use Bluecore to power their digital marketing strategies, making it a notable vendor in the retail marketing technology ecosystem.
Communicate
Email and SMS marketing automation with AI-powered personalization and triggered campaigns based on customer behavior and product data
Identify
Customer identity resolution that connects anonymous shoppers to known profiles across channels and devices
Predict
Predictive analytics and AI models that forecast customer behavior, purchase propensity, and optimal engagement timing
Paid Media
Integration with paid advertising channels to extend personalized campaigns to social and display advertising
- 2013Founded