Rokt

Market leader in post-transaction ecommerce advertising networks, with a dominant position in high-intent checkout and confirmation-page monetization

Rokt is an AI-powered commerce media company that helps advertisers acquire high-value customers by delivering personalized offers to engaged shoppers during checkout, leveraging its proprietary AI system and closed ecommerce network to connect advertisers with high-intent audiences and drive measurable growth.¹ Its core advertising product reaches shoppers at the moment of purchase across a closed network of partner sites, using AI and machine learning to select relevant offers in real time, with advertisers buying inventory via a first-price auction on a dynamic cost-per-click model that can be optimized toward CPA, ROAS, or LTV goals.¹ Targeting draws on real-time transaction context, behavioral signals, predicted customer value, and first-party data, all within a closed, brand-safe network that operates independently of third-party cookies; advertisers can also apply first-party audiences, lookalike audiences, and suppression lists to improve efficiency.² For measurement, Rokt supports incrementality testing, including holdout studies and Cost Per Incremental Acquisition, enabling advertisers to validate whether campaigns are driving conversions above baseline rather than relying solely on attributed CPA or ROAS reporting.² On the monetization side, Rokt enables ecommerce partners to expand their assortment with over 1.2 million third-party products from more than 4,600 brands, offering in-cart upsell recommendations for up to 25% more revenue per customer and post-purchase recommendations for up to 30% more.³ Source 1: rokt.com — Acquire Customers While They Shop and Only Pay For ... Source 2: rokt.com — Reach High-Intent Shoppers at the Moment They Buy Source 3: rokt.com — Rokt: Unlock the Moment That Matters Most