R
Rokt
New York, NY, USA · Founded 2012
1001-5000 employees
Sourced & current · updated May 11, 2026
NYC-headquartered ecommerce-network leader founded 2012 by Bruce Buchanan. ~$3.5B private valuation. Closed $335M secondary January 2025 alongside mParticle merger. Real-time relevance + commerce monetization platform.
Where they sit
Stack tier: Ecosystem Services (A)
Retail Media PlatformPerformance Marketing
Market leader in transaction moment marketing, operating a proprietary ecommerce network that monetizes post-purchase and checkout experiences for large-scale retailers and platforms
Ownership
Subsidiaries