Upland Localytics

Established mobile analytics and engagement platform within Upland Software's portfolio

Localytics is a mobile app analytics and marketing automation platform that operates as part of Upland Software's portfolio. The platform provides mobile app developers and marketers with tools to understand user behavior, segment audiences, and deliver personalized in-app messages, push notifications, and marketing campaigns. Originally founded as an independent company, Localytics was acquired by Upland Software in 2018 and continues to operate as a distinct product within Upland's suite of enterprise software solutions. The platform serves mobile-first companies across various industries including retail, media, entertainment, and financial services. Localytics combines analytics capabilities with marketing automation, enabling businesses to track user engagement metrics, identify behavioral patterns, and trigger automated marketing messages based on user actions. The solution focuses on helping companies improve user retention, increase engagement, and drive conversions through data-driven mobile marketing strategies. As part of Upland Software, Localytics benefits from integration opportunities with other Upland products while maintaining its specialized focus on mobile app intelligence and engagement. The platform competes in the mobile marketing technology space alongside other analytics and engagement platforms, positioning itself as a comprehensive solution for mobile app lifecycle management from acquisition through retention.