Phrasee

Leading AI-powered marketing language optimization platform within the Movable Ink ecosystem

Phrasee is an AI-powered marketing language optimization platform that uses natural language generation and machine learning to create and optimize marketing copy across email, push notifications, SMS, and other digital channels. The company's proprietary AI technology generates, tests, and optimizes marketing language at scale, helping brands improve engagement rates, click-through rates, and conversions through data-driven copy optimization. In 2022, Phrasee was acquired by Movable Ink, a leading marketing personalization platform, and now operates as a subsidiary within Movable Ink's portfolio. The acquisition combined Phrasee's AI-powered language generation capabilities with Movable Ink's visual personalization technology to create a more comprehensive content personalization solution. As part of Movable Ink, Phrasee continues to serve enterprise brands across retail, e-commerce, financial services, and travel industries, helping marketers move beyond manual A/B testing to AI-driven language optimization. The platform analyzes brand voice, customer data, and performance metrics to generate copy variations that align with brand guidelines while maximizing engagement. Phrasee's technology has been used by major global brands to optimize billions of customer interactions, demonstrating measurable improvements in marketing performance metrics. The integration with Movable Ink has expanded Phrasee's capabilities, allowing customers to combine AI-generated copy with personalized visual content for more comprehensive marketing campaigns. The platform continues to operate under the Phrasee brand while benefiting from Movable Ink's broader resources and customer base.