Phrasee

AI-powered marketing language optimization platform

Phrasee is an AI-powered marketing language optimization platform that uses natural language generation and machine learning to create and optimize marketing copy across email, push notifications, SMS, and other digital channels. The company's proprietary AI technology generates, tests, and optimizes marketing language at scale, helping brands improve engagement rates, click-through rates, and conversions through data-driven copy optimization. Phrasee serves enterprise brands across retail, e-commerce, financial services, and travel, helping marketers move beyond manual A/B testing to AI-driven language optimization. The platform analyzes brand voice, customer data, and performance metrics to generate copy variations that align with brand guidelines while maximizing engagement. In March 2022 a private equity consortium led by capital D, with Morgan Stanley Expansion Capital and Keyhaven Capital Partners, took a 64% majority stake in Phrasee; the founders and management kept the rest.