Braintree

Leading payment processor for online and mobile commerce, operating as PayPal's developer-focused payment solution

Braintree is a full-stack payment platform that enables businesses to accept, process, and split payments across multiple channels including web, mobile, and in-app environments. Founded in 2007, the company provides a comprehensive suite of payment processing tools that support credit cards, PayPal, Venmo, Apple Pay, Google Pay, and other payment methods through a single integration. Acquired by PayPal in 2013 for $800 million, Braintree continues to operate as a distinct PayPal service, maintaining its own brand, platform, and developer-focused approach. Braintree serves a diverse range of businesses from startups to large enterprises, powering payments for companies like Uber, Airbnb, GitHub, and StubHub. The platform is known for its developer-friendly APIs, transparent pricing, and robust fraud protection tools. While Braintree is technically a payment processor rather than an AdTech company, it plays an important role in the digital commerce ecosystem by enabling seamless transactions for e-commerce platforms, marketplaces, and subscription services. The company operates under PayPal's umbrella while maintaining its distinct product offerings and serving as PayPal's primary solution for businesses seeking advanced payment processing capabilities and developer tools.