Adobe Commerce

Leading enterprise e-commerce platform within Adobe's Experience Cloud ecosystem

Adobe Commerce, formerly known as Magento Commerce, is a comprehensive e-commerce platform designed for mid-market to enterprise-level businesses. Originally developed as Magento and acquired by Adobe in 2018 for $1.68 billion, the platform now operates as part of Adobe's Experience Cloud suite. Adobe Commerce provides merchants with powerful tools for creating, managing, and optimizing online storefronts across multiple channels, combining traditional e-commerce functionality with Adobe's marketing and analytics capabilities. The platform serves both B2B and B2C commerce needs, offering features like advanced catalog management, personalization, content management, and omnichannel selling capabilities. Adobe Commerce integrates deeply with other Adobe Experience Cloud products, including Adobe Analytics, Adobe Target, and Adobe Experience Manager, enabling businesses to deliver personalized shopping experiences at scale. The platform is available in both cloud-hosted and on-premise deployment options, with Adobe Commerce Cloud providing a fully managed solution. While Adobe Commerce operates within the broader digital experience and marketing technology ecosystem rather than traditional advertising technology, it plays a significant role in the commerce experience layer where advertising campaigns ultimately drive conversions. The platform's integration with Adobe's marketing tools creates a unified environment for managing the entire customer journey from advertising impression to purchase and beyond, making it a critical component for enterprise retailers seeking to optimize their digital commerce operations.