Nosto
Nosto enables e-commerce brands to deliver AI-powered personalized shopping experiences — from product discovery to checkout — that increase conversion rates, average order value, and customer loyalty without requiring heavy technical resources.
Last updated Jun 3, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026
- Industry
- E-Commerce Personalization & Commerce Experience
- Business Model
- SaaS
- Target Market
- Mid-Market and Enterprise
- Employee Count
- 201-500
- Funding
- $40M+
- Revenue Range
- $20M-$50M
- Parent Company
- Sesamy
- API Available
- Yes
A leading Commerce Experience Platform for mid-market to enterprise e-commerce brands, competing with Bloomreach, Dynamic Yield, and Algolia in the personalization and search space.
Nosto is a Helsinki-founded commerce personalization platform that empowers e-commerce retailers to create highly tailored shopping experiences at scale. The platform leverages artificial intelligence and machine learning to analyze shopper behavior in real time, enabling brands to deliver relevant product recommendations, personalized content, and optimized category pages across their online stores. Nosto serves a broad range of e-commerce merchants, from mid-market brands to enterprise retailers, and integrates deeply with major e-commerce platforms including Shopify, Magento, BigCommerce, and Salesforce Commerce Cloud. Nosto's platform encompasses a wide suite of tools including product recommendations, onsite content personalization, behavioral pop-ups, dynamic bundles, visual UGC (user-generated content) curation, and AI-driven search and merchandising. The company has expanded its capabilities significantly through acquisitions, notably acquiring Stackla (a UGC platform) in 2021 and SearchNode (an e-commerce search and discovery platform) in 2023, broadening its offering into a comprehensive Commerce Experience Platform (CXP). In 2023, Nosto was acquired by Netsol Technologies' subsidiary or, more notably, it was acquired by the private equity-backed group, with the company continuing to operate as a distinct brand and product. Nosto competes in the rapidly growing e-commerce personalization and experience management space alongside players like Bloomreach, Dynamic Yield (acquired by Mastercard), Algolia, and Insider. Its strong integration ecosystem, AI-first approach, and focus on mid-market to enterprise e-commerce brands position it as a significant player in the commerce experience technology landscape.
Product Recommendations
AI-driven personalized product recommendation widgets displayed across the storefront, including homepage, PDP, cart, and post-purchase pages.
Onsite Content Personalization
Dynamic content personalization for banners, hero images, and promotional content based on shopper segments and behavior.
Category Merchandising
AI-assisted category page sorting and merchandising rules to optimize product display and boost conversions.
Behavioral Pop-ups & Overlays
Triggered overlays and pop-ups based on shopper behavior to capture leads, reduce cart abandonment, and promote offers.
Nosto Search
AI-powered site search and product discovery solution (built on SearchNode acquisition) delivering relevant, personalized search results.
Visual UGC (Stackla)
User-generated content curation, rights management, and display tools integrated into the storefront to build social proof and authenticity.
A/B Testing & Experimentation
Built-in experimentation tools to test personalization strategies, content variants, and recommendation algorithms.
Segmentation & Audiences
Real-time shopper segmentation based on behavioral, contextual, and demographic signals for targeted personalization.
Analytics & Insights
Comprehensive reporting dashboard tracking the revenue impact, engagement, and performance of personalization campaigns.
- 2011Founded