Nosto enables e-commerce brands to deliver AI-powered personalized shopping experiences that increase conversion rates and customer lifetime value through easy-to-implement product recommendations, content personalization, and intelligent merchandising.
Last updated Mar 8, 2026 by AI Enrichment
Leading e-commerce personalization platform for mid-market and enterprise retailers
Nosto is a Commerce Experience Platform (CXP) that provides AI-powered personalization solutions for e-commerce businesses. The company specializes in delivering real-time product recommendations, personalized content, dynamic bundles, and intelligent merchandising to enhance online shopping experiences and drive conversion rates. Founded in Helsinki, Finland, Nosto has grown to serve thousands of e-commerce brands globally across fashion, beauty, home goods, and other retail verticals. Nosto's platform combines machine learning algorithms with real-time behavioral data to create individualized shopping experiences across web, mobile, and email channels. The solution is designed to be easy to implement and use, targeting mid-market to enterprise e-commerce brands that operate on platforms like Shopify, Magento, BigCommerce, and other major e-commerce systems. In 2023, Nosto was acquired by Sesamy, a Swedish company, but continues to operate as a distinct brand and platform within the broader commerce technology ecosystem. The company positions itself as a comprehensive personalization solution that goes beyond basic product recommendations to include category merchandising, search optimization, user-generated content integration, and A/B testing capabilities. Nosto's approach emphasizes ease of use and quick time-to-value, making advanced personalization accessible to brands that may not have extensive technical resources or data science teams.
AI-powered personalized product recommendations across homepage, product pages, cart, and checkout
Dynamic content and messaging personalization based on visitor behavior and preferences
Intelligent product sorting and merchandising for category and collection pages
Personalized on-site messaging and promotional overlays
Personalized product recommendations for email campaigns and triggered messages
AI-enhanced site search with personalized results
Advanced customer segmentation based on behavior, preferences, and purchase history
Built-in experimentation tools for testing personalization strategies