Stackla

Leading UGC platform acquired by Nosto in 2021

Stackla was a visual user-generated content platform that helped brands discover, curate, and display authentic social media content across their marketing channels. Founded in 2012, the company pioneered the use of customer-created content and social proof in digital marketing, enabling brands to aggregate content from social media platforms, apply rights management, and deploy UGC across websites, advertising, email, and in-store displays. The platform used AI and machine learning to help marketers identify the most engaging and brand-safe content from millions of social posts. Stackla was acquired by Nosto in October 2021, a leading commerce experience platform. Following the acquisition, Stackla's UGC capabilities were integrated into Nosto's broader personalization and commerce platform. The acquisition allowed Nosto to combine its AI-powered personalization technology with Stackla's social content curation capabilities, creating a more comprehensive solution for e-commerce brands. Prior to its acquisition, Stackla had established itself as a leader in the UGC space, serving major global brands across retail, travel, hospitality, and consumer goods industries. The company had raised significant venture funding and expanded from its Australian roots to serve enterprise clients worldwide, with offices in multiple countries including the United States and United Kingdom.