Enables mobile-first brands to deliver personalized, data-driven customer experiences across multiple channels to increase engagement, retention, and lifetime value.
Last updated Mar 8, 2026 by AI Enrichment
- Industry
- Mobile Marketing Automation
- Business Model
- SaaS
- Target Market
- Enterprise and Mid-Market
- Employee Count
- 51-200
- Funding
- $97M
- Revenue Range
- $10M-$50M
- Stock Symbol
- Not Publicly Traded
- Parent Company
- CleverTap
- API Available
- Yes
Market Position
Leading mobile marketing automation platform now operating as part of CleverTap's customer engagement suite
Overview
Leanplum is a mobile marketing automation and customer engagement platform that helps brands deliver personalized experiences across mobile apps, web, email, and messaging channels. The company provides tools for lifecycle marketing, A/B testing, push notifications, in-app messaging, and analytics to optimize user engagement and retention. Founded in 2012, Leanplum served enterprise and mid-market customers across gaming, e-commerce, media, and other mobile-first industries. In 2020, Leanplum was acquired by CleverTap, a customer engagement and retention platform, in a deal that combined two complementary mobile marketing solutions. Following the acquisition, Leanplum continues to operate as a distinct product offering within CleverTap's portfolio, maintaining its brand identity and serving its existing customer base while benefiting from CleverTap's expanded resources and global reach. The platform remains positioned in the mobile marketing automation space, competing with solutions like Braze, Airship, and Iterable. Leanplum's core value proposition centers on helping mobile-first brands increase user lifetime value through data-driven personalization and omnichannel campaign orchestration.
Products & Features
Mobile Marketing Automation
Lifecycle campaign orchestration across push, in-app, email, and web channels
A/B Testing & Optimization
Multivariate testing for messages, campaigns, and app experiences
Personalization Engine
Dynamic content and messaging based on user behavior and attributes
Analytics & Insights
User behavior tracking, cohort analysis, and campaign performance metrics
Push Notifications
Targeted push messaging with rich media and deep linking capabilities
Key Features
Multi-channel campaign orchestrationReal-time personalizationA/B and multivariate testingBehavioral segmentationIn-app messagingPush notificationsEmail marketingApp inboxPredictive analyticsJourney builderDynamic contentLocation-based targeting
Use Cases
Mobile app user onboarding and activationRe-engagement and retention campaignsPersonalized product recommendationsCart abandonment recoveryLifecycle marketing automationUser segmentation and targetingIn-app promotion and upsellingChurn preventionEvent-triggered messagingCross-channel campaign coordination
Customer Segments
Mobile gaming companiesE-commerce and retail appsMedia and entertainmentTravel and hospitalityFinancial servicesOn-demand servicesHealth and fitness apps