Depop provides a social, mobile-first marketplace that makes buying and selling secondhand fashion engaging and accessible, particularly for younger consumers seeking sustainable and unique style options.
Last updated Mar 7, 2026 by AI Enrichment
- Industry
- E-commerce/Social Commerce
- Business Model
- Marketplace
- Target Market
- Consumer (Gen Z)
- Employee Count
- 201-500
- Funding
- $106M
- Revenue Range
- $50M-$100M
- Parent Company
- Etsy
- API Available
- Limited
Market Position
Leading social shopping platform for Gen Z fashion resale
Overview
Depop is a peer-to-peer social shopping platform that combines elements of e-commerce marketplaces with social media aesthetics, primarily focused on buying and selling secondhand fashion and vintage clothing. Founded in 2011 in London, the platform became particularly popular among Gen Z users who use it to discover unique fashion items, build personal brands as sellers, and participate in sustainable fashion practices. The app's Instagram-like interface allows users to follow sellers, like items, and curate personalized feeds, creating a community-driven shopping experience that differentiates it from traditional resale platforms. In June 2021, Depop was acquired by Etsy for approximately $1.6 billion, marking one of the largest acquisitions in the resale fashion space. Following the acquisition, Depop continues to operate as a standalone marketplace under Etsy's ownership, maintaining its distinct brand identity and community-focused approach. The platform operates primarily in the UK and US markets, with millions of active users and a strong presence among younger demographics seeking sustainable and affordable fashion alternatives. As a subsidiary of Etsy, Depop benefits from additional resources and infrastructure while preserving its unique social commerce model that has made it a leader in the Gen Z resale market.
Products & Features
Social Shopping Feed
Instagram-style browsing interface where users can discover items through personalized feeds, following favorite sellers, and exploring curated content
Seller Tools
Mobile-first selling features including photo editing, listing creation, inventory management, and seller analytics
In-App Payments
Integrated payment processing with buyer and seller protection, supporting multiple payment methods
Shipping Integration
Shipping label generation and tracking tools to facilitate transactions between buyers and sellers
Key Features
Social media-style interface and discoveryMobile-first user experiencePeer-to-peer marketplace modelIntegrated payment and shippingSeller verification and ratingsPersonalized feed algorithmIn-app messagingPhoto editing tools
Use Cases
Buying and selling vintage and secondhand fashionBuilding personal brands as fashion resellersDiscovering unique and one-of-a-kind clothing itemsParticipating in sustainable fashion and circular economyDecluttering wardrobes and monetizing unused clothingFinding affordable designer and branded items
Customer Segments
Gen Z consumers (primary)Millennial fashion enthusiastsSustainable fashion advocatesVintage clothing collectorsIndividual resellers and micro-entrepreneursFashion-conscious budget shoppers