CPC Strategy

Leading specialized agency for Amazon and retail media advertising

CPC Strategy is a full-funnel ecommerce marketing agency that specializes in retail media advertising across platforms including Amazon, Walmart, Instacart, and other major ecommerce marketplaces. Founded in 2007, the company built its reputation as one of the leading Amazon advertising agencies before expanding its services to encompass broader retail media and ecommerce marketing solutions. The agency provides strategic planning, campaign management, creative services, and analytics to help brands optimize their presence and advertising performance on retail media networks. In 2019, CPC Strategy was acquired by Tinuiti, the largest independent performance marketing firm in the United States. Following the acquisition, CPC Strategy continues to operate as a distinct brand within the Tinuiti portfolio, maintaining its specialized focus on retail media and ecommerce marketplace advertising. The company serves brands of various sizes, from emerging direct-to-consumer companies to established enterprise retailers, helping them navigate the complex landscape of retail media advertising and maximize their return on ad spend across multiple ecommerce platforms. As part of Tinuiti, CPC Strategy benefits from access to larger resources, technology platforms, and cross-channel marketing capabilities while maintaining its core expertise in retail media. The agency combines strategic consulting with hands-on campaign management, offering services that span search advertising, display advertising, video, sponsored products, and brand store optimization across major retail media networks.