ExactTarget

Was a top-tier independent marketing automation and email platform before becoming the foundation of Salesforce Marketing Cloud following its $2.5B acquisition in 2013.

ExactTarget, now Salesforce Marketing Cloud, was a digital marketing automation and analytics platform founded in 2000 that built its reputation on robust and innovative email marketing solutions.^1,2 At the time of its acquisition, ExactTarget focused primarily on email marketing, offering some of the first personalization tools to tap into predictive intelligence, utilizing data to create targeted and relevant customer communications.¹ The platform gained traction among businesses due to its user-friendly interface, strong segmentation capabilities, and deliverability rates, eventually becoming a leader in email marketing and competing with platforms like Marketo, HubSpot, and Mailchimp.³ ExactTarget raised $161.5 million in an initial public offering in 2012 before being acquired by Salesforce for $2.5 billion in 2013.² Source 1: revelyconsulting.com — ExactTarget to Salesforce Marketing Cloud Source 2: wikipedia.org — Salesforce Marketing Cloud Source 3: itechcloudsolution.com — Is Marketing Cloud Growth Signalling the End for ...