ExactTarget

Rebranded

Indianapolis, Indiana, United States · Founded 2000

1001-5000 employees · ET

Sourced & current · updated Oct 5, 20262 of 5 facts verified

ExactTarget, now Salesforce Marketing Cloud, was a digital marketing automation and analytics platform founded in 2000 that built its reputation on robust and innovative email marketing solutions.

Where they sit

Stack tier: Ecosystem Services (A)

Email MarketingMarketing Automation

Was a top-tier independent marketing automation and email platform before becoming the foundation of Salesforce Marketing Cloud following its $2.5B acquisition in 2013.

Ownership

Parent: Salesforce

Recent moves

Salesforce acquires ExactTarget for $2.5BVerified · 4✓Jul 12, 2013 · $2.5B