Salesforce acquires ExactTarget for $2.5B
AcquisitionJuly 12, 20132.5B
Last updated May 31, 2026
Overview
Salesforce agreed to acquire marketing-cloud company ExactTarget for $33.75 per share in cash — about $2.5 billion — announced June 4, 2013 and closed July 2013.
- Acquirer
- Salesforce
- Target
- ExactTarget
- Deal Value
- $2.5B
Deal Terms
- Status
- Completed
- Enterprise value
- $2.50B
- Deal structure
- All cash
Connections