Rakuten Advertising

Leading global affiliate marketing network and performance advertising platform

Rakuten Advertising is a comprehensive performance marketing platform that operates as a subsidiary of Rakuten Group, Inc., the Japanese e-commerce and internet services giant. The company provides affiliate marketing, display advertising, and search marketing solutions that connect advertisers with publishers and influencers across global markets. Rakuten Advertising operates one of the world's largest affiliate networks, leveraging proprietary technology and data insights to drive measurable results for brands. The platform offers a full suite of advertising solutions including affiliate marketing through Rakuten Advertising Network, programmatic display advertising, and search marketing services. The company serves major brands and retailers across various industries, providing them with access to a diverse network of publishers, content creators, and influencers. Rakuten Advertising differentiates itself through its integration with the broader Rakuten ecosystem, which includes e-commerce, loyalty programs, and financial services, enabling unique data insights and cross-channel marketing opportunities. As part of Rakuten Group, the advertising division benefits from the parent company's extensive global reach and technological infrastructure. The platform emphasizes transparency, brand safety, and performance-based marketing models that align advertiser and publisher incentives. Rakuten Advertising maintains a significant presence in key markets including North America, Europe, and Asia-Pacific, serving both enterprise brands and mid-market advertisers seeking scalable performance marketing solutions.