Rakuten Marketing

One of the largest affiliate marketing networks globally, operating under the Rakuten Advertising brand as part of Rakuten, Inc.

Rakuten Marketing, now operating as Rakuten Advertising, was an affiliate marketing service provider.¹ The company was renamed Rakuten Advertising in 2020.¹ The rebranded entity brought together Rakuten Marketing's expansive affiliate network, programmatic retargeting and prospecting technology, and consumer insights from Rakuten Intelligence, while providing a single point of access to ad inventory across Rakuten's owned and operated media.² It made consolidated ad inventory — spanning properties such as Rakuten TV, Viber, Viki, and Rakuten France — available at global scale, enabling clients to connect with large, highly engaged audiences across mobile apps, messaging platforms, e-readers, and ad-supported video on demand, with unified optimization, reporting, and insights.² Rakuten's entry into affiliate marketing began in 2005 with the acquisition of LinkShare for $425 million in cash, making it a wholly owned U.S. division of Rakuten, Inc.¹ Source 1: wikipedia.org — Rakuten Advertising Source 2: rakutenadvertising.com — Rakuten Marketing is Now Rakuten Advertising. Here’s Why.