Awin
Awin is a marketing technology platform that provides an open marketplace enabling businesses to form a wide variety of acquisition partnerships.
Last updated Oct 25, 2026 by the ATDb Editorial Team · Connections updated Oct 26, 2026
AI-drafted from public sources20 sources cited
At a glance
- Employees
- 1001-5000
- Funding
- acquired
- Revenue
- $500M+
About
One of the world's largest affiliate marketing networks, connecting over 30,000 advertisers with more than one million publisher partners globally
Awin is a marketing technology platform that provides an open marketplace enabling businesses to form a wide variety of acquisition partnerships. Its network of over one million partners — spanning traditional affiliates, global mass media outlets, micro-influencers, and fintech businesses — serves more than 30,000 advertisers, while its technology stack includes first-party tracking, multi-channel attribution, in-app tracking, and ecommerce plugin integrations designed to capture all sales activity across a program. Awin equips affiliates with a comprehensive suite of tools that includes advertiser connection capabilities, deep-link creation, and in-depth campaign reporting. Its tracking solution allows advertisers to record and report on a range of data points, including basket value, product count, product type, new versus existing customers, coupon code usage, and click-to-sale lag time. In its most recent financial year, Awin generated $19 billion in revenue for advertisers and $1.4 billion for publishers globally, with partners operating across industries such as finance and insurance, retail and shopping, travel, and telecommunications. Source 1: omr.com — Awin - OMR Festival Source 2: advertisepurple.com — Awin Affiliate Program: Your Ultimate 2024 Guide Source 3: datafeedwatch.com — AWIN Affiliate Network: 8 Things Advertisers Should Know Source 4: awin.com — About Us: The community behind the global brand
Business model
Marketplace
Target market
Enterprise, Mid-Market, SMB
What they offer
Awin Platform
Core affiliate marketing marketplace connecting advertisers with publishers and affiliates for performance-based partnerships
First-Party Tracking
Privacy-compliant tracking solution that captures sales activity without reliance on third-party cookies
Multi-Channel Attribution
Attribution tooling that assigns credit across multiple touchpoints in the customer journey
In-App Tracking
Tracking capability extended to mobile app environments for comprehensive conversion measurement
Ecommerce Plugin Integrations
Pre-built integrations with major ecommerce platforms to simplify advertiser onboarding and data capture
Deep-Link Creation
Tool enabling affiliates to generate deep links directly to specific advertiser product pages
Campaign Reporting
In-depth reporting suite providing affiliates and advertisers with granular performance data including basket value, coupon usage, and click-to-sale lag time
MasterTag
Single JavaScript tag that enables advertisers to deploy Awin tracking and access additional platform features without repeated technical implementation
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2000 · Founded
- 2017Absorbed ShareASale