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Brief
Awin

Awin

Affiliate MarketingCo-ownedawin.com

Awin is a marketing technology platform that provides an open marketplace enabling businesses to form a wide variety of acquisition partnerships.

Last updated Oct 25, 2026 by the ATDb Editorial Team · Connections updated Oct 26, 2026

Founded
2000
HQ
Berlin, Berlin, Germany
Parent
Connections
45

AI-drafted from public sources20 sources cited

At a glance

Employees
1001-5000
Funding
acquired
Revenue
$500M+
28integrations10competitors2corporate family2co-owned by

About

One of the world's largest affiliate marketing networks, connecting over 30,000 advertisers with more than one million publisher partners globally

Awin is a marketing technology platform that provides an open marketplace enabling businesses to form a wide variety of acquisition partnerships. Its network of over one million partners — spanning traditional affiliates, global mass media outlets, micro-influencers, and fintech businesses — serves more than 30,000 advertisers, while its technology stack includes first-party tracking, multi-channel attribution, in-app tracking, and ecommerce plugin integrations designed to capture all sales activity across a program. Awin equips affiliates with a comprehensive suite of tools that includes advertiser connection capabilities, deep-link creation, and in-depth campaign reporting. Its tracking solution allows advertisers to record and report on a range of data points, including basket value, product count, product type, new versus existing customers, coupon code usage, and click-to-sale lag time. In its most recent financial year, Awin generated $19 billion in revenue for advertisers and $1.4 billion for publishers globally, with partners operating across industries such as finance and insurance, retail and shopping, travel, and telecommunications. Source 1: omr.com — Awin - OMR Festival Source 2: advertisepurple.com — Awin Affiliate Program: Your Ultimate 2024 Guide Source 3: datafeedwatch.com — AWIN Affiliate Network: 8 Things Advertisers Should Know Source 4: awin.com — About Us: The community behind the global brand

Business model

Marketplace

Target market

Enterprise, Mid-Market, SMB

What they offer

  • Awin Platform

    Core affiliate marketing marketplace connecting advertisers with publishers and affiliates for performance-based partnerships

  • First-Party Tracking

    Privacy-compliant tracking solution that captures sales activity without reliance on third-party cookies

  • Multi-Channel Attribution

    Attribution tooling that assigns credit across multiple touchpoints in the customer journey

  • In-App Tracking

    Tracking capability extended to mobile app environments for comprehensive conversion measurement

  • Ecommerce Plugin Integrations

    Pre-built integrations with major ecommerce platforms to simplify advertiser onboarding and data capture

  • Deep-Link Creation

    Tool enabling affiliates to generate deep links directly to specific advertiser product pages

  • Campaign Reporting

    In-depth reporting suite providing affiliates and advertisers with granular performance data including basket value, coupon usage, and click-to-sale lag time

  • MasterTag

    Single JavaScript tag that enables advertisers to deploy Awin tracking and access additional platform features without repeated technical implementation

Key features

Network of over one million affiliate and publisher partnersFirst-party tracking and multi-channel attributionIn-app tracking for mobile conversionsEcommerce platform plugin integrationsDeep-link creation for affiliatesGranular campaign reporting (basket value, coupon codes, new vs. existing customers)Advertiser and publisher discovery toolsGlobal reach across multiple verticals

Use cases

Retailer customer acquisition through affiliate and influencer partnershipsFinancial services lead generation via publisher networksTravel brand performance marketing through affiliate channelsTelecommunications subscriber acquisition via affiliate programsInfluencer marketing at scale through micro-influencer partnershipsCross-channel attribution for ecommerce advertisers

Customer segments

Retail and ecommerce advertisersFinance and insurance brandsTravel companiesTelecommunications providersTraditional affiliates and content publishersMicro-influencersMass media outletsFintech businesses

Tech & specs

Technology stack

First-party tracking (MasterTag)Multi-channel attribution engineIn-app tracking SDKEcommerce platform plugins (Shopify, WooCommerce, Magento, etc.)Deep-link generation toolsAPI integrationsCloud-based SaaS platform

Security & compliance

GDPR

Deployment

Cloud

API

Yes

Explore further

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