Enables brands to harness authentic customer content, reviews, and ratings to build trust, increase engagement, and drive conversions across digital touchpoints through a unified platform.
Last updated Mar 7, 2026 by AI Enrichment
Leading UGC and ratings & reviews platform for e-commerce brands
Pixlee TurnTo is a comprehensive user-generated content (UGC) and ratings & reviews platform that operates as a subsidiary following the 2021 merger of Pixlee and TurnTo Networks. The combined platform helps brands collect, curate, and display authentic customer content including photos, videos, reviews, and ratings across their digital properties. The company serves e-commerce brands and retailers looking to leverage social proof and community-generated content to increase engagement, build trust, and drive conversions. The platform integrates UGC capabilities from Pixlee's original visual marketing focus with TurnTo's ratings, reviews, and Q&A functionality, creating a unified solution for brands to manage their entire customer content ecosystem. Pixlee TurnTo serves major retail and consumer brands across fashion, beauty, home goods, and other consumer verticals, providing tools to collect content from social media, incentivize customer submissions, and display this content strategically across websites, product pages, and marketing channels. As a subsidiary, Pixlee TurnTo continues to operate as a distinct brand in the customer content and social commerce space, competing with other UGC platforms and review solutions while maintaining its focus on helping brands turn customer advocacy into measurable business results through authentic, shoppable content experiences.
Collects, curates, and displays user-generated photos and videos from social media and customer submissions
Comprehensive review collection, moderation, and display solution with syndication capabilities
Enables customers to ask and answer product questions, building community engagement
Creates shoppable galleries and experiences from customer photos and videos
Tools to identify, engage, and manage influencer and brand advocate relationships