Catalina

One of the world's largest sources of purchase-based shopper data, serving as a leading retail media and shopper intelligence platform for CPG brands, retailers, and agencies globally.

Catalina is a shopper intelligence company that personalizes the shopper journey through targeted in-store and digital media, helping retailers, CPG brands, and agencies optimize media planning, execution, and measurement.¹ Catalina sources its retail sales data from cash registers, modern data licensing agreements for online sales, and loyalty program information, providing a data feed for CPG and retail marketers to analyze in-store product purchases and deliver shopper discounts.² Its capabilities include exclusive access to a deterministic data set of more than 400 million shopper IDs, and it equips retailers with the ability to activate retail media networks and digital commerce solutions with purchase-verified measurement.¹ Catalina's networks, shopper insights, and capabilities drive lift and loyalty by personalizing the shopper's path to conversion across mobile, online, and in-store media channels, reaching hundreds of millions of shoppers each month.³ In February 2026, Catalina was acquired by Infillion, described as the first composable advertising platform purpose-built for agentic media execution.¹ Source 1: catalina.com — Infillion Acquires Catalina, One of the World's Largest Sour Source 2: adexchanger.com — Infillion Strikes Again, This Time Buying The Retail ... Source 3: catalina.com — About Us