Assembly Industries
Assembly provides brands, agencies, and sellers with an integrated suite of e-commerce software tools spanning retail media advertising, marketplace intelligence, and affiliate marketing to drive growth across the full commerce funnel.
Last updated May 22, 2026 by ATDb automated enrichment · Connections updated May 25, 2026
- Industry
- Retail Media & E-Commerce Software
- Business Model
- SaaS
- Target Market
- Enterprise, Mid-Market, SMB
- Employee Count
- 1001-5000
- Funding
- Undisclosed (Advent International-backed, $1B+ valuation)
- Revenue Range
- $200M–$500M (estimated across portfolio)
- Parent Company
- Advent International
- API Available
- Yes
Leading e-commerce software holding company aggregating retail media, marketplace intelligence, and affiliate marketing platforms under one portfolio
Assembly Industries is a global e-commerce software platform and holding company backed by private equity firm Advent International. The company reached unicorn status (valued at over $1 billion) following Advent's investment round, and shortly thereafter completed the nine-figure acquisition of Pacvue in October 2021, a leading commerce acceleration platform for retail media advertising. Assembly operates as a portfolio company aggregating best-in-class e-commerce software tools under one umbrella. Assembly's portfolio spans the full e-commerce lifecycle: Pacvue provides enterprise-grade retail media advertising management across Amazon, Walmart, Instacart, and other retailers; Helium 10 offers a comprehensive suite of tools for Amazon and Walmart sellers covering keyword research, product discovery, listing optimization, and analytics; and Refersion is an affiliate and influencer marketing platform that helps brands manage and scale their partner programs. In the AdTech and commerce media ecosystem, Assembly occupies a significant position as a consolidator of retail media and e-commerce intelligence software. Its portfolio collectively serves hundreds of thousands of brands, agencies, and individual sellers, making it a notable force in the rapidly growing retail media and marketplace advertising space. The company should not be confused with Assembly, the Stagwell-owned media agency, which operates under the same name but is an entirely separate entity.
Pacvue
Enterprise retail media advertising management platform supporting Amazon, Walmart, Instacart, and other retail media networks with campaign automation, analytics, and optimization.
Helium 10
All-in-one software suite for Amazon and Walmart marketplace sellers, offering keyword research, product research, listing optimization, inventory management, and analytics tools.
Refersion
Affiliate and influencer marketing platform enabling brands to manage, track, and scale partner and ambassador programs with performance-based payouts.
- 2020Founded
- 2023Rebranded to Pacvue