Helium 10

Leading provider of Amazon seller tools and analytics software

Helium 10 is a leading software-as-a-service platform designed specifically for Amazon sellers and e-commerce entrepreneurs. The company provides an all-in-one suite of over 30 tools that help sellers with product research, keyword research, listing optimization, operations management, analytics, and marketing. Founded to address the growing needs of Amazon's third-party seller ecosystem, Helium 10 has become one of the most widely-used platforms in the Amazon seller community, serving tens of thousands of sellers globally ranging from individual entrepreneurs to large brands. While Helium 10 operates in the broader e-commerce technology space rather than traditional advertising technology, it intersects with AdTech through its advertising optimization tools, keyword research capabilities, and PPC management features for Amazon's advertising platform. The company was acquired by Thrasio Holdings in 2021 but continues to operate as a distinct brand and product offering. Helium 10 maintains its position as a market leader in Amazon seller tools, competing with platforms like Jungle Scout, Viral Launch, and AMZScout. The platform serves as a critical infrastructure tool for Amazon sellers, providing data-driven insights that help optimize product visibility, improve conversion rates, and maximize advertising ROI on Amazon's marketplace. Helium 10 continues to expand its feature set and maintains an active user community, educational resources, and training programs to help sellers succeed on Amazon.