Amazon Sponsored Products

The dominant sponsored search advertising product on Amazon, capturing 72.5% of advertiser spend on the platform and consistently growing clicks and attributed sales quarter over quarter.

Amazon Sponsored Products is a paid advertising product that places ads alongside organic search results for related products across Amazon's platform.¹ These ads appear on nearly every page of Amazon, including search results, product detail pages, and competitors' pages, making them a primary tool for sellers seeking to drive new traffic and grow revenue.¹ Advertisers can run either automatically targeted campaigns, which are well-suited to those new to pay-per-click advertising, or manually targeted campaigns, which allow more precise keyword bidding and product targeting for more experienced practitioners.¹ Sponsored Products commands the largest share of Amazon advertiser spend, capturing 72.5% of ad budgets on the platform, far ahead of Sponsored Display and Sponsored Brands.¹ Sponsored Products clicks have grown by at least 19% for four consecutive quarters, with sales attributed to the format rising 18% in Q1, while some advertisers have been reallocating budget from Sponsored Brands to Sponsored Products in pursuit of stronger performance.² Source 1: skai.io — How to Make Your Amazon Sponsored Products Ads Successful Source 2: marketingbrew.com — Ad spend on YouTube, Google Search, Amazon ...