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Amazon Sponsored Products

Seattle, Washington, United States · Founded 2012

10000+ employees · AMZN

Sourced & current · updated Jun 14, 2026Website

Amazon's self-serve cost-per-click ad format that helps sellers and brands promote individual product listings directly within Amazon search results and product pages.

Where they sit

Stack tier: Core Platforms (S)

Retail Media Platform

The dominant retail media search advertising product globally, serving as the primary CPC ad format within the world's largest e-commerce marketplace

Ownership

Parent: Amazon Ads

Competitors

Pre-call brief from ATDb — sourced from the live database, current as of Jun 14, 2026. Not a static screenshot.