Sellics

Leading Amazon seller software platform before acquisition by Perpetua

Sellics was a comprehensive software-as-a-service platform designed specifically for Amazon sellers and vendors, offering an integrated suite of tools for managing and optimizing their Amazon business. Founded in 2014, the company provided solutions for product research, keyword optimization, PPC campaign management, competitor analysis, and performance tracking. The platform became popular among Amazon sellers for its all-in-one approach to managing various aspects of selling on the marketplace. In January 2021, Sellics was acquired by Perpetua, a leading e-commerce advertising optimization platform. Following the acquisition, Sellics' technology and team were integrated into Perpetua's broader platform, which expanded Perpetua's capabilities in Amazon advertising and analytics. The Sellics brand was gradually phased out as its features were incorporated into Perpetua's unified platform for e-commerce advertising across Amazon, Walmart, and other marketplaces. During its operational period, Sellics served thousands of Amazon sellers globally, from individual entrepreneurs to large brands, helping them optimize their marketplace presence and advertising spend. The company was recognized as one of the leading Amazon seller tools before its acquisition, competing with platforms like Helium 10, Jungle Scout, and Viral Launch in the Amazon seller software space.