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Category

Retail Media

Retail media platforms enable brands and retailers to reach consumers at the point of purchase—both online and in physical stores—through targeted advertising and promotional offers integrated into retail environments and payment systems. Brands use these solutions to drive sales by placing ads and offers where purchase decisions happen: on retailer websites, in mobile apps, at checkout, and through linked payment cards that track in-store redemptions. Retailers monetize their customer data and traffic by selling advertising space to brands seeking direct access to shoppers. The category encompasses search and discovery tools that help consumers find products across retailers, card-linked offer networks that deliver personalized deals at payment, and advertising platforms embedded in retail digital properties. These tools close the gap between marketing exposure and measurable purchase outcomes by connecting ad delivery directly to transaction data.

Companies

19

Tier distribution

S0A2B1Other16

19 Retail Media companies tracked by ATDb — 2 leaders, 1 recent deals.

Recent deals in Retail Media

Most acquisitive in Retail Media

Avg Completeness
86%
News (30d)
6
Deals (90d)
1
Unranked(11)
A

Aldi

Grocery Retail / Discount Retail

Aldi is one of the world's largest discount supermarket chains, operating thousands of stores globally with a no-frills, private-label-focused retail model that delivers low prices to everyday consumers.

Essen, North Rhine-Westphalia
D

Dunkin'

Quick-Service Restaurant / Consumer Brand Marketing

Dunkin' is one of the world's largest coffee and donut chains, operating thousands of quick-service restaurants globally and running one of the most recognized loyalty and digital marketing programs in the QSR space.

Canton, Massachusetts
F

Fanatics

Sports Commerce & Fan Engagement

Fanatics is the global leader in licensed sports merchandise, operating e-commerce, physical retail, trading cards, and a rapidly expanding sports betting and gaming platform.

New York, New York
G

Grocery Outlet

Retail / Grocery

Grocery Outlet is a publicly traded extreme-value grocery retailer offering deeply discounted brand-name and organic products through a network of independently operated stores across the United States.

Emeryville, California
H

Havas Media Network

Media Planning & Buying

Havas Media Network is Havas's media business unit — the umbrella over its media agency brands Havas Media, Arena Media, Havas Market, Havas Play and CSA, handling media planning and buying, commerce and retail media, and sports and entertainment partnerships for advertisers.

Paris, Île-de-France
K

Kimberly-Clark

Consumer Packaged Goods / Major Advertiser

Kimberly-Clark is a global consumer goods giant behind iconic brands like Huggies, Kleenex, and Scott, and one of the world's largest advertisers in the personal care and hygiene category.

Irving, Texas
P

PepsiCo

Food & Beverage / Consumer Packaged Goods

PepsiCo is one of the world's largest food and beverage companies, owning iconic brands like Pepsi, Lay's, Gatorade, and Quaker — and one of the biggest advertising spenders globally.

Purchase, New York
S

SharkNinja

Consumer Packaged Goods / Major Advertiser

SharkNinja is a global consumer products powerhouse behind the Shark and Ninja brands, known for innovative household appliances including vacuums, air fryers, and kitchen gadgets.

Needham, Massachusetts
S

Stater Bros.

Grocery Retail / Shopper Marketing

Stater Bros. is a regional supermarket chain operating across Southern California, known for its community focus and competitive grocery pricing.

San Bernardino, California