Category
Retail Media
Retail media platforms enable brands and retailers to reach consumers at the point of purchase—both online and in physical stores—through targeted advertising and promotional offers integrated into retail environments and payment systems. Brands use these solutions to drive sales by placing ads and offers where purchase decisions happen: on retailer websites, in mobile apps, at checkout, and through linked payment cards that track in-store redemptions. Retailers monetize their customer data and traffic by selling advertising space to brands seeking direct access to shoppers. The category encompasses search and discovery tools that help consumers find products across retailers, card-linked offer networks that deliver personalized deals at payment, and advertising platforms embedded in retail digital properties. These tools close the gap between marketing exposure and measurable purchase outcomes by connecting ad delivery directly to transaction data.
Companies
19
Tier distribution
19 Retail Media companies tracked by ATDb — 2 leaders, 1 recent deals.
Recent deals in Retail Media
- Publicis Groupe acquires Profitero for e-commerce and retail media capabilitiesAcquisition$200M2023-07-11
- Cardlytics acquires Dosh for $275MAcquisition$275M2021-03-09
- Cardlytics IPOIPO2018-02-09
Most acquisitive in Retail Media
Dosh
DefunctCard-Linked Offers / Performance Marketing
Card-linked offer platform that provided automated cashback rewards to consumers when they shopped at participating merchants using their linked payment cards.
Empyr
AcquiredCard-Linked Offers / Performance Marketing / AdTech
Empyr is a card-linking and loyalty platform that bridges online and offline commerce.
Feedonomics
AcquiredProduct Feed Management / eCommerce Advertising
Feedonomics is a leading product feed management platform that optimizes and syndicates product data across hundreds of shopping channels, marketplaces, and advertising platforms — now operating as a BigCommerce subsidiary.
Unbxd
AcquiredE-Commerce Search and Product Discovery
Unbxd is an AI-powered product discovery and site search platform for e-commerce retailers, now operating as part of Netcore Cloud.
Booking.com
Travel/Hospitality Marketing Technology
Leading global online travel platform specializing in accommodation bookings, offering millions of properties worldwide with a commission-based marketplace model.
Intelligence Node
AcquiredE-Commerce Intelligence & Retail Analytics
Intelligence Node was a retail pricing intelligence and competitive data analytics platform that helped brands and retailers optimize pricing strategies through real-time market data.
Sellics
AcquiredRetail Media & Amazon Advertising Technology
Sellics was an all-in-one Amazon seller software platform offering PPC automation, SEO optimization, and analytics tools — later rebranded as Perpetua after a strategic pivot.
Aldi
Grocery Retail / Discount Retail
Aldi is one of the world's largest discount supermarket chains, operating thousands of stores globally with a no-frills, private-label-focused retail model that delivers low prices to everyday consumers.
Dunkin'
Quick-Service Restaurant / Consumer Brand Marketing
Dunkin' is one of the world's largest coffee and donut chains, operating thousands of quick-service restaurants globally and running one of the most recognized loyalty and digital marketing programs in the QSR space.
Fanatics
Sports Commerce & Fan Engagement
Fanatics is the global leader in licensed sports merchandise, operating e-commerce, physical retail, trading cards, and a rapidly expanding sports betting and gaming platform.
Grocery Outlet
Retail / Grocery
Grocery Outlet is a publicly traded extreme-value grocery retailer offering deeply discounted brand-name and organic products through a network of independently operated stores across the United States.
Havas Media Network
Media Planning & Buying
Havas Media Network is Havas's media business unit — the umbrella over its media agency brands Havas Media, Arena Media, Havas Market, Havas Play and CSA, handling media planning and buying, commerce and retail media, and sports and entertainment partnerships for advertisers.
Kimberly-Clark
Consumer Packaged Goods / Major Advertiser
Kimberly-Clark is a global consumer goods giant behind iconic brands like Huggies, Kleenex, and Scott, and one of the world's largest advertisers in the personal care and hygiene category.
PepsiCo
Food & Beverage / Consumer Packaged Goods
PepsiCo is one of the world's largest food and beverage companies, owning iconic brands like Pepsi, Lay's, Gatorade, and Quaker — and one of the biggest advertising spenders globally.
SharkNinja
Consumer Packaged Goods / Major Advertiser
SharkNinja is a global consumer products powerhouse behind the Shark and Ninja brands, known for innovative household appliances including vacuums, air fryers, and kitchen gadgets.
Stater Bros.
Grocery Retail / Shopper Marketing
Stater Bros. is a regional supermarket chain operating across Southern California, known for its community focus and competitive grocery pricing.