Empyr

Leading card-linked offer platform serving publishers and brands

Empyr operates as a card-linked offer (CLO) platform that connects brands with consumers through their credit and debit cards. The company's technology enables advertisers to deliver targeted offers to consumers and track offline, in-store purchases when customers use their linked payment cards at participating merchants. This creates a closed-loop attribution system that bridges online advertising with offline commerce. Empyr operates as a subsidiary of Quotient Technology Inc. (now Coupons.com), which acquired the company to enhance its digital promotions and performance marketing capabilities. The platform serves as infrastructure for publishers, apps, and loyalty programs that want to monetize their audiences through card-linked offers while providing brands with measurable ROI on their offline marketing spend. Empyr's technology integrates with major payment networks to automatically apply offers and track redemptions without requiring coupons or codes at checkout.