Empyr

A leading card-linked offer network connecting digital publishers with offline advertisers through a white-label, performance-based platform prior to its 2020 acquisition by Augeo.

Empyr is a card-linking and loyalty platform that bridges online and offline commerce.¹ Its technology enables consumers to link existing credit or debit cards to a publisher's website or app, automatically receiving cash back or other rewards when they make purchases at participating brick-and-mortar businesses.¹ The platform primarily serves publishers — including websites, apps, and ad-tech platforms — through a white-label solution that integrates a cash-back offer network into their products, creating a new revenue stream tied to transaction fees while boosting user engagement.¹ For brick-and-mortar advertisers such as restaurants and retailers, Empyr functions as a performance-based marketing channel in which businesses pay only on completed purchases, with transaction-level analytics providing measurable insight into customer spending behavior.¹ Its monetization model is based on a cost-per-revenue structure, taking a percentage of sales generated through its network of approximately 1,500 sites and applications.² In 2017, Empyr acquired fellow card-linked offer company MOGL, expanding its restaurant network, user base, and overall market scale.¹ Source 1: dealroom.co — Empyr — venture-backed company profile Source 2: journaldunet.com — Empyr se rémunère au chiffre d'affaires généré en magasin ...