Dosh

Leading independent card-linked offer platform before acquisition by Cardlytics

Dosh was a card-linked offer (CLO) platform that connected consumers with cashback rewards at participating merchants. Founded in 2016, the company allowed users to link their credit and debit cards to its mobile app, automatically earning cashback when shopping at partner retailers, restaurants, and hotels without needing to scan receipts or use coupons. The platform served as a bridge between merchants seeking customer acquisition and retention, and consumers looking for seamless rewards experiences. Dosh operated in the intersection of AdTech, fintech, and loyalty marketing, providing merchants with performance-based marketing solutions while delivering frictionless cashback experiences to consumers. The company built a network of thousands of merchant partners and millions of users, positioning itself as a significant player in the card-linked offers space. In 2021, Dosh was acquired by Cardlytics, a purchase intelligence platform, which integrated Dosh's technology and merchant network into its broader advertising ecosystem. Following the acquisition, Dosh's technology and capabilities were absorbed into Cardlytics' platform, with the Dosh brand eventually being phased out as Cardlytics consolidated its card-linked offer capabilities. The acquisition allowed Cardlytics to expand its merchant network and enhance its ability to deliver targeted offers through banking partners and direct-to-consumer channels.