Funnel.io
Extensive library of 500+ pre-built marketing data connectors
Last updated May 11, 2026 by the ATDb Editorial Team · Connections updated May 18, 2026
- Industry
- Marketing Technology (MarTech) / AdTech Data Integration
- Business Model
- B2B SaaS
- Target Market
- Marketing teams, digital advertisers, marketing analysts, and agencies requiring cross-channel marketing data consolidation and analytics capabilities
- Employee Count
- 201-500
- Funding
- Series B
- Revenue Range
- $20M-50M annually
- Stock Symbol
- Not Publicly Traded
- API Available
Funnel.io is positioned as a leading marketing data platform in the competitive MarTech landscape, specializing in cross-channel data integration and consolidation. The company has established strong market presence through its extensive connector library (500+ integrations), strategic acquisitions, and focus on solving data fragmentation challenges for marketing teams. It serves mid-market to enterprise clients across various industries seeking to unify their marketing data infrastructure.
Funnel.io is a leading marketing data platform that specializes in automating the collection, transformation, and organization of data from multiple advertising and marketing channels. Founded to address the critical challenge of cross-channel data fragmentation in modern digital marketing, the company provides sophisticated ETL (Extract, Transform, Load) capabilities that enable marketing teams, analysts, and advertisers to consolidate disparate data sources into a single source of truth. This consolidation facilitates more informed, data-driven decision-making across organizations of all sizes. The platform serves as a centralized hub within the AdTech ecosystem, seamlessly integrating data from various advertising platforms, analytics tools, and marketing channels including social media, search engines, and programmatic advertising. This comprehensive approach allows organizations to gain a holistic view of their marketing performance and optimize their advertising strategies with greater precision. Funnel.io has demonstrated significant growth through strategic acquisitions of complementary data integration and visualization tools, alongside continuous product innovation through new features and partnerships that expand its capabilities and market reach within the marketing technology landscape. The company has established itself as a trusted solution for marketers seeking to overcome the complexities of multi-channel attribution and performance measurement.
Data Collection & Integration
Automated collection of marketing and advertising data from 500+ data sources including social media platforms, search engines, and programmatic advertising channels
Data Transformation Engine
ETL capabilities that clean, normalize, and transform raw marketing data into standardized formats for analysis
Data Warehouse
Centralized storage solution that serves as a single source of truth for all marketing data
Data Export & Destinations
Seamless data export capabilities to business intelligence tools, data visualization platforms, and data warehouses
Data Mapping & Rules
Customizable data mapping and transformation rules to align data from different sources
Marketing Analytics
Built-in analytics and reporting capabilities for cross-channel marketing performance analysis
Data Quality Monitoring
Automated monitoring and alerting for data quality issues and integration failures
- 2014Founded