Skip to content
ATDbbeta
Datorama was rebranded to Marketing Cloud Intelligence (Apr 2022)— see Marketing Cloud Intelligence for current status.
Brief
Datorama

Datorama

Unifies marketing data from disparate sources into a single platform, enabling marketers to derive actionable insights, optimize spend, and measure campaign performance across all channels.

salesforce.comTel Aviv, New York, IsraelFounded 2012Parent: Salesforce

Last updated Jun 3, 2026 by ATDb automated enrichment · Connections updated Jun 8, 2026

Industry
Marketing Intelligence & Analytics
Business Model
SaaS
Target Market
Enterprise
Employee Count
201-500
Funding
$51M
Revenue Range
$50M-$100M
Stock Symbol
NYSE:CRM
Parent Company
Salesforce
API Available
Yes
Data & AnalyticsMarketing Analytics
Market Position

Rebranded as Salesforce Marketing Cloud Intelligence in April 2022, formerly a leading independent marketing intelligence platform before its 2018 acquisition by Salesforce.

Overview

Datorama is a cloud-based marketing intelligence and analytics platform that helps marketers consolidate, analyze, and visualize data from multiple marketing channels and sources. Founded in 2012, the company built a solution that addresses the challenge of fragmented marketing data by connecting to hundreds of data sources including advertising platforms, social media, CRM systems, and analytics tools. The platform uses AI-powered insights to help marketing teams optimize their campaigns and demonstrate ROI. Salesforce acquired Datorama in July 2018 for a reported $850 million, integrating it into the Salesforce Marketing Cloud suite. Today, Datorama operated as a key component (now branded as Salesforce Marketing Cloud Intelligence since the April 2022 rebrand) of Salesforce's marketing analytics offerings, serving enterprise marketers who need to unify and analyze data across their entire marketing ecosystem. The platform was rebranded to Salesforce Marketing Cloud Intelligence in April 2022 (Summer 22 release) and continues to operate under that name within the Salesforce portfolio, maintaining its brand identity while benefiting from Salesforce's enterprise infrastructure and customer base.

Products & Features

Salesforce Marketing Cloud Intelligence (formerly Datorama)

A unified marketing intelligence platform that aggregates data from hundreds of marketing sources, providing dashboards, AI-driven insights, and cross-channel performance reporting.

TotalConnect

Datorama's proprietary data integration engine that automatically maps and harmonizes data from diverse marketing platforms and APIs.

AI-Powered Insights (Einstein)

Leverages Salesforce Einstein AI to surface anomalies, trends, and optimization recommendations from unified marketing data.

Marketing Data Model

A standardized, extensible data model designed to normalize marketing KPIs and dimensions across channels and platforms.

Key Features
Cross-channel marketing data unificationAutomated data ingestion from 200+ connectorsCustomizable dashboards and visualizationsAI-driven anomaly detection and insightsHarmonized marketing data modelReal-time campaign performance reportingAPI-based custom data integrationsCollaboration and sharing tools for marketing teams
Use Cases
Unified marketing performance reporting across paid, owned, and earned channelsCross-channel media spend optimizationAgency client reporting and analyticsMarketing ROI and attribution analysisExecutive-level marketing dashboardsData harmonization across disparate marketing platforms
Customer Segments
Enterprise marketing teamsMedia and advertising agenciesRetail and e-commerce brandsFinancial services marketersTechnology companiesConsumer packaged goods (CPG) brands
Corporate history
Connections
See alternatives to Datorama See integrations with Datorama (28)

Explore further

2 views
On the Mapby country + regionOn the GraphNetwork around Datorama