Microsoft Audience Network

Third-largest digital advertising platform globally, offering a differentiated native and audience network backed by Microsoft's first-party data and LinkedIn integration

Microsoft Audience Network (MSAN) is a premium native and display advertising network, structurally separate from the Microsoft Search Network, that serves audience ads across Microsoft-owned and partner properties.¹ It reaches up to one billion customers across MSN, Microsoft Outlook, Microsoft Edge, and Microsoft Casual Games, plus a curated partner network, with targeting driven by audience intelligence signals — including search history, browsing behavior, demographics, and LinkedIn profile data — processed through Microsoft's AI and machine learning.¹ In February 2023, Microsoft moved to automatically include both search and audience networks together by default in search campaigns, expanding the reach available to advertisers running across both channels.² Source 1: mbadv.agency — Microsoft Audience Network: Audience Ads Guide 2026 Source 2: seerinteractive.com — How to Evaluate the Microsoft Audience Network for ...