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Joanna Drews

CMO at HyphaMetrics

B2B marketing leadership in AdTech and programmatic advertising

OperatorLinkedInNew York, New York, United States15+ years in industry

Last updated Jun 11, 2026 by ATDb automated enrichment

Bio

Joanna Drews serves as Chief Marketing Officer at HyphaMetrics, where she leads strategic positioning and go-to-market efforts for the company. She brings deep B2B marketing expertise to the AdTech sector, with a focus on enterprise-level programmatic solutions and communicating complex value propositions to agencies, brands, and publishers.

Previous Roles

VP Marketing

Lotame

Marketing Leadership Role

Various AdTech/MarTech firms

Expertise
B2B MarketingGo-to-Market StrategyTV MeasurementCross-Platform Audience MeasurementProgrammatic AdvertisingEnterprise AdTechBrand PositioningAudience Data
Notable Achievements
  • Joined HyphaMetrics as CMO to lead strategic positioning and marketing efforts for the panel-based TV measurement company challenging Nielsen
  • Brings deep B2B marketing expertise to communicating complex measurement value propositions to agencies, brands, and publishers
Speaking Topics
TV and Cross-Platform MeasurementB2B Marketing in AdTechAudience Data and IdentityChallenging Legacy Measurement Paradigms
Connections