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84.51°
Cincinnati, Ohio, United States · Founded 2015
1001-5000 employees
Sourced & current · updated Oct 21, 20261 of 4 facts verified
84.51° is a Kroger-owned retail analytics and media business that draws on first-party transaction data from more than 62 million U.S. households to help brands, agencies, and publishers reach shoppers with greater precision across the purchase journey.
Where they sit
Stack tier: Ecosystem Services (A)
Attribution & AnalyticsCustomer Data PlatformRetail Media Platform
One of the largest retail media and shopper analytics businesses in the U.S., uniquely positioned through exclusive access to Kroger's first-party purchase data from over 62 million households
Ownership
Parent: The Kroger Co.