Adjust TrueLink
TrueLink ensures every user lands on the right in-app destination regardless of device or install state, reducing drop-off and improving campaign conversion rates. It combines intelligent deep linking with Adjust's native attribution data for end-to-end funnel visibility.
Last updated May 11, 2026 by the ATDb Editorial Team
- Industry
- Mobile Measurement & Attribution
- Business Model
- SaaS
- Target Market
- Enterprise
- Employee Count
- 1001-5000
- Parent Company
- Adjust
- API Available
- Yes
Deep linking and user routing solution embedded within one of the top 3 global mobile measurement platforms
Adjust TrueLink is the deep linking product within Adjust's mobile measurement and analytics platform. It enables marketers and developers to create smart links that route users to the correct destination — whether that's a specific in-app screen, the app store for first-time installs, or a web fallback — based on the user's device type, install state, and platform. TrueLink is designed to eliminate broken user journeys and improve conversion rates across paid campaigns, email, social, and owned channels. As part of Adjust's broader suite, TrueLink integrates natively with Adjust's attribution and analytics infrastructure, allowing marketers to not only route users intelligently but also measure the downstream impact of those journeys. This tight integration differentiates TrueLink from standalone deep linking tools by connecting link performance directly to attribution data, cohort analysis, and campaign reporting. Adjust, the parent platform, is one of the leading mobile measurement partners (MMPs) in the AdTech ecosystem, competing with AppsFlyer, Branch, and Kochava. TrueLink strengthens Adjust's value proposition by addressing the full user acquisition funnel — from ad click to in-app engagement — making it particularly valuable for app-first businesses seeking to reduce friction and improve return on ad spend (ROAS).
TrueLink Deep Links
Smart links that route users to specific in-app content, app store pages, or web fallbacks based on device and install state
Deferred Deep Linking
Preserves the intended destination through the app install process so new users land on the correct screen after first launch
Custom Link Pages
Branded intermediate pages shown when direct deep linking is not supported by the platform
Link Analytics
Click, install, and conversion tracking tied directly to Adjust's attribution reporting
QR Code Deep Links
Generate scannable QR codes that trigger deep link routing for offline-to-online campaigns
Email Deep Linking
Deep link support optimized for email clients where universal links may be stripped or blocked
- 2012Founded