Google launches Privacy Sandbox for Android

Launch

February 1, 2024

Last updated Jun 1, 2026 by the ATDb Editorial Team

Overview

Google officially launched Privacy Sandbox for Android, introducing new privacy-preserving advertising APIs including Topics, FLEDGE, and Attribution Reporting. This represents Google's alternative to traditional mobile advertising identifiers like GAID, fundamentally changing mobile app advertising.

Connections

Source

https://blog.google/products-and-platforms/platforms/android/introducing-privacy-sandbox-android/