Adjust Engage

A product extension within Adjust's mobile measurement platform, targeting mobile marketers seeking to improve web-to-app conversion and audience re-engagement

Adjust Engage is a product suite within Adjust's mobile measurement and analytics platform, designed to bridge the gap between web traffic and mobile app adoption. It combines TrueLink (Adjust's smart deep linking technology) with audience segmentation and engagement tools, enabling marketers to create seamless user journeys from web touchpoints directly into their mobile apps. The product is particularly focused on reducing friction in the web-to-app conversion funnel, ensuring users land on the correct in-app content regardless of their device state or app install status. The Engage suite allows brands to build and manage audience segments based on behavioral and attribution data collected across Adjust's measurement infrastructure. Marketers can activate these audiences for retargeting, re-engagement campaigns, and personalized messaging, making it a natural extension of Adjust's core attribution and analytics capabilities. TrueLink, a key component, handles deferred deep linking, contextual deep linking, and QR code-based app entry points. As part of Adjust — itself a subsidiary of AppLovin Corporation — Engage benefits from a large existing customer base of mobile-first brands and app developers. It competes in the growing web-to-app and mobile engagement space alongside tools from Branch, AppsFlyer, and other deep linking and audience platforms. Its tight integration with Adjust's attribution data gives it a meaningful data advantage for mobile marketers already using the Adjust ecosystem.