Reddit Inc.
Reddit Inc. is a large online platform that hosts millions of diverse communities and has the cultural reach to turn a single conversation into a global movement.
Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 26, 2026
AI-drafted from public sources10 sources cited
At a glance
- Employees
- 1001-5000
- Funding
- ~$1.3B
- Revenue
- $800M–$1B
- Stock
- RDDT
About
One of the largest social media platforms globally and a growing digital advertising destination, uniquely positioned around interest-based community targeting and high user engagement depth.
Reddit Inc. is a large online platform that hosts millions of diverse communities and has the cultural reach to turn a single conversation into a global movement. On the advertising side, Reddit offers a self-serve ads product — Reddit Ads — that reaches more than 514 million weekly visitors. The platform attracts users with purposeful intent who seek information from trusted peers and brands, discuss it within communities, and use those perspectives to drive real-world decisions, making it a high-intent environment for advertisers. Reddit reports that 90% of its users trust the platform to learn about new products and brands — a trust level it claims exceeds that of Google, Amazon, Twitter, Instagram, and Snapchat. Redditors are positioned to marketers as informed, high-value consumers who are more likely to advocate for the brands they favor, amplifying the return on advertising spend. Source 1: reddit.com — Press Source 2: reddit.com — Reddit for Business: Reach your customers on Reddit
Business model
Advertising Platform / Data Licensing
Target market
Enterprise, Mid-Market, SMB
What they offer
Reddit Ads (Promoted Posts)
Native in-feed advertising units that appear within subreddit feeds, blending with organic content for contextually relevant brand messaging.
Reddit Ads Manager
Self-serve advertising platform enabling campaign creation, audience targeting, budget management, and performance reporting.
Video Ads
In-feed video advertising formats supporting brand awareness and performance objectives across desktop and mobile.
Takeover Ads
High-impact, premium placements including homepage and category takeovers for maximum brand visibility.
Reddit Data API
API providing access to Reddit's vast corpus of user-generated content and discussions, licensed to developers and AI companies.
AMA (Ask Me Anything)
Live Q&A format used by brands, public figures, and organizations to engage directly with Reddit communities.
Reddit Free & Premium (Reddit Gold)
Consumer-facing subscription offering an ad-free experience and premium features for users.
Conversation Ads
Ad format placed within comment threads, targeting users actively engaged in discussions.
Key features
Use cases
Customer segments
Tech & specs
Technology stack
Security & compliance
Deployment
API
Yes
- 2005 · Founded