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Brief
Reddit Inc.

Reddit Inc.

Social Media & Digital AdvertisingPublisherreddit.com

Reddit Inc. is a large online platform that hosts millions of diverse communities and has the cultural reach to turn a single conversation into a global movement.

Last updated Oct 5, 2026 by the ATDb Editorial Team · Connections updated Oct 26, 2026

Founded
2005
HQ
San Francisco, California, United States
Connections
89

AI-drafted from public sources10 sources cited

At a glance

Employees
1001-5000
Funding
~$1.3B
Revenue
$800M–$1B
Stock
RDDT
23integrations13competitors1corporate family5partners

About

One of the largest social media platforms globally and a growing digital advertising destination, uniquely positioned around interest-based community targeting and high user engagement depth.

Reddit Inc. is a large online platform that hosts millions of diverse communities and has the cultural reach to turn a single conversation into a global movement. On the advertising side, Reddit offers a self-serve ads product — Reddit Ads — that reaches more than 514 million weekly visitors. The platform attracts users with purposeful intent who seek information from trusted peers and brands, discuss it within communities, and use those perspectives to drive real-world decisions, making it a high-intent environment for advertisers. Reddit reports that 90% of its users trust the platform to learn about new products and brands — a trust level it claims exceeds that of Google, Amazon, Twitter, Instagram, and Snapchat. Redditors are positioned to marketers as informed, high-value consumers who are more likely to advocate for the brands they favor, amplifying the return on advertising spend. Source 1: reddit.com — Press Source 2: reddit.com — Reddit for Business: Reach your customers on Reddit

Business model

Advertising Platform / Data Licensing

Target market

Enterprise, Mid-Market, SMB

What they offer

  • Reddit Ads (Promoted Posts)

    Native in-feed advertising units that appear within subreddit feeds, blending with organic content for contextually relevant brand messaging.

  • Reddit Ads Manager

    Self-serve advertising platform enabling campaign creation, audience targeting, budget management, and performance reporting.

  • Video Ads

    In-feed video advertising formats supporting brand awareness and performance objectives across desktop and mobile.

  • Takeover Ads

    High-impact, premium placements including homepage and category takeovers for maximum brand visibility.

  • Reddit Data API

    API providing access to Reddit's vast corpus of user-generated content and discussions, licensed to developers and AI companies.

  • AMA (Ask Me Anything)

    Live Q&A format used by brands, public figures, and organizations to engage directly with Reddit communities.

  • Reddit Free & Premium (Reddit Gold)

    Consumer-facing subscription offering an ad-free experience and premium features for users.

  • Conversation Ads

    Ad format placed within comment threads, targeting users actively engaged in discussions.

Key features

Subreddit-level and interest-based audience targetingKeyword and contextual targeting within communitiesSelf-serve and managed advertising optionsIn-feed native ad formatsVideo and display advertisingFirst-party community and interest dataBrand safety controls and content adjacency settingsPerformance measurement and conversion trackingData licensing to AI and technology partners

Use cases

Brand awareness campaigns targeting niche interest communitiesPerformance marketing and direct response advertisingProduct launch and consideration campaignsReaching tech-savvy and hard-to-reach audiencesCommunity engagement and AMA-based brand activationsRetargeting and audience extension campaignsMarket research and consumer insights via community listening

Customer segments

Enterprise brand advertisersPerformance marketers and direct response advertisersGaming and entertainment companiesTechnology and software brandsConsumer packaged goods (CPG) brandsFinancial services advertisersRetail and e-commerce brandsSMB advertisers via self-serve platform

Tech & specs

Technology stack

PythonGoGraphQLPostgreSQLKafkaKubernetesAWSCassandraMemcachedReact

Security & compliance

GDPRCCPASOC 2

Deployment

Cloud

API

Yes

Corporate history
  1. 2005 · Founded
Connection details
See alternatives to Reddit Inc. See integrations with Reddit Inc. (23) See Reddit Inc.’s partners (5)

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