Crimson Hexagon

Leading social listening platform prior to acquisition, known for AI-powered analytics

Crimson Hexagon was a social media analytics and consumer insights platform founded in 2007 that pioneered the use of artificial intelligence and machine learning to analyze billions of social media conversations. The company's platform enabled brands, agencies, and researchers to understand consumer sentiment, track brand perception, identify emerging trends, and gain competitive intelligence by analyzing data from Twitter, Facebook, Instagram, forums, blogs, and other online sources. The platform was particularly known for its patented ForSight technology, which used supervised machine learning to categorize social media posts at scale. Crimson Hexagon served major global brands and agencies across industries including consumer goods, retail, entertainment, financial services, and technology. The company raised approximately $57 million in funding and grew to become one of the leading social listening platforms before being acquired by Brandwatch in September 2018. Following the acquisition, Crimson Hexagon's technology and capabilities were integrated into Brandwatch's suite of social media management and consumer intelligence tools. The acquisition created one of the largest social media listening and analytics platforms in the market, combining Crimson Hexagon's AI-powered analytics with Brandwatch's social media management capabilities. While the Crimson Hexagon brand was eventually phased out, its core technology and approach to AI-driven social listening became foundational elements of Brandwatch's consumer intelligence offerings.