Gamesight

Provides video game marketers with specialized attribution and analytics tools that track player acquisition across gaming-specific channels like Twitch, YouTube Gaming, and gaming communities where traditional analytics platforms fall short.

gamesight.ioLos Angeles, California, United StatesFounded 2016Parent: Scopely

Last updated May 11, 2026 by the ATDb Editorial Team

Industry: Gaming Marketing Analytics
Business Model: SaaS
Target Market: Mid-Market to Enterprise
Employee Count: 11-50
Funding: $2.8M
Parent Company: Scopely
API Available: Yes

Marketing Analytics

Market Position

Leading gaming-specific marketing attribution platform

Overview

Gamesight is a specialized marketing analytics platform designed exclusively for the video game industry. The company provides game publishers and developers with tools to track, measure, and optimize their marketing campaigns across gaming-specific channels including Twitch, YouTube Gaming, Discord, Reddit, and other gaming communities. Their platform offers attribution tracking, influencer marketing measurement, and campaign analytics tailored to the unique needs of game marketers. The platform addresses a critical gap in the gaming industry where traditional marketing analytics tools fail to capture the nuances of gaming-specific channels and influencer-driven discovery. Gamesight enables game marketers to understand which streamers, content creators, and community channels are driving actual player acquisition and engagement, providing ROI measurement for influencer partnerships and organic community growth. Gamesight has established itself as a leading solution in the gaming vertical of the AdTech ecosystem, serving game studios ranging from indie developers to major publishers. The company was acquired by Scopely in 2023, reflecting the strategic importance of gaming-specific marketing analytics as the industry continues to grow and marketing spend increases across digital channels.

Products & Features

Attribution Tracking

Tracks player acquisition and conversions across gaming channels including Twitch streams, YouTube videos, and community platforms

Influencer Analytics

Measures the impact of individual streamers and content creators on game discovery and player acquisition

Campaign Measurement

Provides ROI analysis for marketing campaigns across paid, owned, and earned gaming media

Creator Discovery

Helps identify relevant gaming influencers and content creators for partnership opportunities

Key Features

Twitch and YouTube Gaming integrationInfluencer ROI trackingMulti-touch attribution for gaming channelsReal-time campaign analyticsCreator performance metricsCommunity engagement trackingCustom conversion trackingCross-platform attribution

Use Cases

Measuring influencer marketing ROI for game launchesTracking organic vs paid player acquisitionOptimizing streamer partnership programsAttribution for community-driven game discoveryCampaign performance analysis across gaming channelsIdentifying high-performing content creators for partnerships

Customer Segments

AAA game publishersIndie game developersMobile game studiosPC and console game publishersFree-to-play game operators

Corporate history

2016Founded

Connections

See integrations with Gamesight (5)

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