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Maggie Mesa

Dealmaker

Maggie Mesa is a recognized business development and partnerships leader in the programmatic advertising space, currently serving as VP of Business Development & Partnerships at OpenX. In this role, she is responsible for forging and expanding strategic relationships that strengthen OpenX's position as a premier independent ad exchange, working across publisher, buyer, and technology partner ecosystems to drive growth and innovation in open programmatic markets. Mesa has built her career at the intersection of supply-side technology and strategic partnerships, developing deep expertise in programmatic advertising, header bidding, and the evolving identity landscape. Her work at OpenX has placed her at the center of key industry conversations around addressability, supply path optimization, and the future of open web monetization. She is known for her ability to translate complex technical capabilities into compelling partnership narratives that resonate with both technical and business stakeholders. Throughout her career in AdTech, Mesa has been involved in navigating the industry's significant transitions, including the shift toward cookieless identity solutions and the growing importance of curated marketplace environments. She is regarded as a collaborative and commercially minded operator who brings both strategic vision and executional discipline to partnership development.

Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026

Role
VP, Business Development & Partnerships
Company
Based
Los Angeles, California, United States
Connections
1
Years in industry
12 years

Bio

Maggie Mesa is a recognized business development and partnerships leader in the programmatic advertising space, currently serving as VP of Business Development & Partnerships at OpenX. In this role, she is responsible for forging and expanding strategic relationships that strengthen OpenX's position as a premier independent ad exchange, working across publisher, buyer, and technology partner ecosystems to drive growth and innovation in open programmatic markets. Mesa has built her career at the intersection of supply-side technology and strategic partnerships, developing deep expertise in programmatic advertising, header bidding, and the evolving identity landscape. Her work at OpenX has placed her at the center of key industry conversations around addressability, supply path optimization, and the future of open web monetization. She is known for her ability to translate complex technical capabilities into compelling partnership narratives that resonate with both technical and business stakeholders. Throughout her career in AdTech, Mesa has been involved in navigating the industry's significant transitions, including the shift toward cookieless identity solutions and the growing importance of curated marketplace environments. She is regarded as a collaborative and commercially minded operator who brings both strategic vision and executional discipline to partnership development.

Career

  • Senior Director, Business Development

    OpenX · prior to VP role

  • Business Development

    Unknown · prior to OpenX

Expertise & education

Expertise

Programmatic AdvertisingBusiness Development & PartnershipsSupply-Side Platforms (SSP)Header BiddingIdentity ResolutionSupply Path OptimizationPublisher MonetizationCookieless Advertising

Speaking topics

Programmatic Advertising PartnershipsSupply Path OptimizationIdentity and Addressability in Open Web AdvertisingPublisher Monetization Strategies

Recognition

Notable achievements

  • Elevated to VP of Business Development & Partnerships at OpenX, overseeing strategic growth initiatives across the programmatic ecosystem
  • Instrumental in expanding OpenX's partner network amid industry-wide identity and privacy transitions
Connection details