Maggie Mesa
Maggie Mesa is a recognized business development and partnerships leader in the programmatic advertising space, currently serving as VP of Business Development & Partnerships at OpenX. In this role, she is responsible for forging and expanding strategic relationships that strengthen OpenX's position as a premier independent ad exchange, working across publisher, buyer, and technology partner ecosystems to drive growth and innovation in open programmatic markets. Mesa has built her career at the intersection of supply-side technology and strategic partnerships, developing deep expertise in programmatic advertising, header bidding, and the evolving identity landscape. Her work at OpenX has placed her at the center of key industry conversations around addressability, supply path optimization, and the future of open web monetization. She is known for her ability to translate complex technical capabilities into compelling partnership narratives that resonate with both technical and business stakeholders. Throughout her career in AdTech, Mesa has been involved in navigating the industry's significant transitions, including the shift toward cookieless identity solutions and the growing importance of curated marketplace environments. She is regarded as a collaborative and commercially minded operator who brings both strategic vision and executional discipline to partnership development.
Last updated Jun 11, 2026 by ATDb automated enrichment · Connections updated Jun 15, 2026
- Years in industry
- 12 years
Bio
Maggie Mesa is a recognized business development and partnerships leader in the programmatic advertising space, currently serving as VP of Business Development & Partnerships at OpenX. In this role, she is responsible for forging and expanding strategic relationships that strengthen OpenX's position as a premier independent ad exchange, working across publisher, buyer, and technology partner ecosystems to drive growth and innovation in open programmatic markets. Mesa has built her career at the intersection of supply-side technology and strategic partnerships, developing deep expertise in programmatic advertising, header bidding, and the evolving identity landscape. Her work at OpenX has placed her at the center of key industry conversations around addressability, supply path optimization, and the future of open web monetization. She is known for her ability to translate complex technical capabilities into compelling partnership narratives that resonate with both technical and business stakeholders. Throughout her career in AdTech, Mesa has been involved in navigating the industry's significant transitions, including the shift toward cookieless identity solutions and the growing importance of curated marketplace environments. She is regarded as a collaborative and commercially minded operator who brings both strategic vision and executional discipline to partnership development.
Career
Senior Director, Business Development
OpenX · prior to VP role
Business Development
Unknown · prior to OpenX
Expertise & education
Expertise
Speaking topics
Recognition
Notable achievements
- Elevated to VP of Business Development & Partnerships at OpenX, overseeing strategic growth initiatives across the programmatic ecosystem
- Instrumental in expanding OpenX's partner network amid industry-wide identity and privacy transitions