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Brief
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CyberAgent

CyberAgent combines proprietary media inventory, AI-driven ad technology, and full-service digital marketing to deliver performance-focused advertising solutions across Japan's digital ecosystem.

Tokyo, Tokyo, JapanFounded 1998

Last updated May 12, 2026 by ATDb automated enrichment · Connections updated May 12, 2026

Industry
Digital Advertising & AdTech
Business Model
Diversified (Media, AdTech SaaS, Agency Services)
Target Market
Enterprise
Employee Count
5001-10000
Revenue Range
$1B+
Stock Symbol
4751.T
API Available
Limited
Market Position

One of Japan's largest domestic digital advertising and internet media companies with a full-stack AdTech offering

Overview

CyberAgent, Inc. is a Tokyo-based internet conglomerate founded in 1998, best known in Japan for operating Ameba (a blogging and social platform), the AbemaTV streaming service, and a comprehensive suite of digital advertising and marketing technology products. The company has grown into one of Japan's most significant digital media and AdTech companies, with its Internet Advertising segment being a core revenue driver alongside its media and game businesses. In the AdTech space, CyberAgent operates AI Lab-powered advertising solutions, a demand-side platform (DSP), and a full-stack digital marketing services division. Its subsidiary CyberAgent, Inc. (through brands like Dynalyst and AI Ads) provides programmatic advertising, retargeting, and performance marketing solutions to brands and agencies across Japan and increasingly in Asia. The company is known for integrating AI and machine learning into its ad products, particularly for creative optimization and audience targeting. CyberAgent is publicly traded on the Tokyo Stock Exchange and commands a significant share of Japan's digital advertising market. Its media properties — including AbemaTV, which has grown into a major streaming platform — provide first-party data and inventory that strengthen its advertising ecosystem. The company competes with global players like Google and Meta in Japan while also partnering with them, and it remains one of the few domestic Japanese companies with a full-stack advertising technology offering.

Products & Features

Dynalyst

AI-powered dynamic retargeting DSP for e-commerce and app advertisers, enabling personalized ad creative delivery at scale

AI Ads

Automated ad creative generation and optimization platform leveraging machine learning to improve campaign performance

AbemaTV

Free ad-supported streaming TV service providing premium video inventory for advertisers

Ameba

Blogging and social media platform offering display and native advertising inventory

CyberAgent Internet Advertising

Full-service digital advertising agency and managed service offering across search, social, and programmatic channels

UNIVERSE

Data management and audience targeting platform leveraging first-party data from CyberAgent's owned media properties

Key Features
AI-driven creative optimization and dynamic ad generationFirst-party data from owned media properties (AbemaTV, Ameba)Programmatic DSP with retargeting capabilitiesFull-service digital marketing managed servicesMachine learning-based audience segmentation and targetingVideo advertising across streaming inventory
Use Cases
E-commerce retargeting and dynamic product adsApp user acquisition campaignsBrand awareness via streaming video advertising on AbemaTVPerformance marketing for Japanese and Asia-Pacific marketsAutomated ad creative production and A/B testingAudience data activation using first-party media data
Customer Segments
Large Japanese enterprises and brandsE-commerce companiesMobile app developers and publishersAdvertising agenciesRetail and consumer goods companiesFinancial services firms
Corporate history
  • 1998Founded
Connections

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