MicroAd

One of Japan's leading independent AdTech platforms, with a strong programmatic and DMP footprint across Asia-Pacific, operating as a listed subsidiary of CyberAgent.

MicroAd is a Tokyo-based advertising technology company and subsidiary of CyberAgent, one of Japan's largest internet conglomerates. Founded in 2007, MicroAd operates a comprehensive programmatic advertising ecosystem that includes demand-side platforms (DSP), supply-side platforms (SSP), and data management platform (DMP) solutions. The company serves advertisers, agencies, and publishers primarily across Japan and the broader Asia-Pacific market, enabling data-driven digital advertising at scale. MicroAd's flagship platform, MicroAd BLADE, functions as a programmatic buying platform allowing advertisers to reach targeted audiences across display, video, and mobile inventory. Its DMP offering, MicroAd COMPASS, enables marketers to collect, analyze, and activate first- and third-party audience data to improve campaign performance. The company also operates MicroAd VANTAGE, a publisher monetization solution, reinforcing its position across both the buy and sell sides of the digital advertising ecosystem. As part of CyberAgent, MicroAd benefits from deep integration within Japan's digital media landscape and access to CyberAgent's extensive media properties and data assets. MicroAd has expanded its footprint across Southeast Asia, establishing offices and partnerships in markets such as Vietnam, Indonesia, Taiwan, and Thailand. The company is publicly listed on the Tokyo Stock Exchange, positioning it as one of the few independently listed AdTech subsidiaries within a major Japanese internet group.