Hakuhodo DY ONE

Japan's largest dedicated digital marketing agency, formed as the digital core of Hakuhodo DY Holdings and a co-leader of the H+ APAC regional network

Hakuhodo DY ONE is a Tokyo-based integrated digital marketing company that came into existence on April 1, 2024, when D.A.Consortium Inc. (DAC) and IREP Inc. were brought together under a single entity, serving as the digital core of the Hakuhodo DY Group.^1,2 The company unites DAC's strengths in advertising technology, media, and data with IREP's performance-based digital marketing expertise, and further draws on the broader creative and marketing capabilities of the Hakuhodo DY Group to deliver support that extends well beyond ad operations alone.³ Its end-to-end offering spans strategic consulting, media planning and buying, data activation, and advanced technology partnerships, enabling clients to move from data strategy through to high-impact customer engagement execution.² On the ad-tech side, the company has deployed solutions such as centralized cross-publisher frequency optimization through Google Ad Manager, bypassing DSPs to eliminate cookie-sync loss, maximize first-party data resolution, reduce technology fees, and unify reporting for real-time analysis.⁴ Hakuhodo DY ONE has also earned Premier status — the highest tier — in LY Corporation's Sales Partner Program, reflecting its track record in data-driven advertising and its active use of products such as LY Ads and LINE Official Accounts to address client marketing challenges.⁵ The company operates across more than 30 countries as part of a group comprising 457 subsidiaries and affiliates, serving both Japanese and international advertisers and brands.^4,6 Source 1: hakuhodo-global.com — Hakuhodo DY ONE Inc. Source 2: antsomi.com — Antsomi x Hakuhodo DY ONE: Driving Customer-Centric ... Source 3: note.com — [Corporate Analysis] Hakuhodo DY ONE Source 4: google.com — Buyer Direct achieves +12.4% added reach, +18% on- ... Source 5: hakuhodody-one.co.jp — Hakuhodo DY ONE Certified as “Premier” Sales Partner ... Source 6: hakuhodody-holdings.co.jp — Group Overview | Hakuhodo DY Holdings